Howe Racing to Continue its Sponsorship of the Howie Lettow Rookie of the Year Award with the JEGS/CRA All-Stars Tour Presented by GM Performance Parts

Salem, IN (January 23, 2012) – CRA officials have announced that Howe Racing will continue to sponsor the Howe Racing Rookie Award Program with the JEGS/CRA All-Stars Tour Presented by GM Performance Parts for the upcoming 2012 season, which includes the Howie Lettow Rookie of the Year Award that is named in honor of legendary crew chief Howie Lettow who passed away two years ago after a valiant battle with cancer.

The Howie Lettow Rookie of the Year Award Presented by Howe Racing will be awarded to the highest finishing registered rookie in the final 2012 Howe Racing Rookie Award Program points with the JEGS/CRA All-Stars Tour Presented by GM Performance Parts. 15 year old Cody Coughlin was awarded the inaugural Howie Lettow Rookie of the Year Award Presented by Howe Racing at the 2011 CRA Awards Banquet on January 14th. Coughlin beat out fellow rookie competitors Jimmy Novak and Tom Woodin to claim the honor. Coughlin was presented his awards by Chas Howe of Howe Racing.

Howie Lettow was a respected and successful crew chief in the old ASA National Tour and with the now defunct ASA Late Model Series. Few individuals had the credentials of Lettow and his outstanding ability to mold and work with some of the finest short track stock car drivers in the country, especially his ability to work with rookie drivers. Drivers who worked with Lettow and earned Rookie of the Year Titles in ASA included NASCAR Superstar Jimmy Johnson, Ken Lund, Ted Musgrave, Scott Hansen, Steve Holzhausen, Steve Carlson, Ricky Johnson and David Stremme.

"We are very happy to have Howe Racing support this great program again with the JEGS/CRA All-Stars Tour," stated Chas Howe of Howe Racing. "Howie represented the finest character that racing has ever had to offer. I cannot think of anyone that could better symbolize what a young driver should strive to be. He was the best at his trade while remaining humble and genuine. Howie had a quiet confidence that let him listen to everyone and think for himself."

The Howie Lettow Rookie of the Year Award Presented by Howe Racing winner will receive their choice of a bare Howe Late Model Chassis or a $1000 cash bonus from Howe Racing. The rookie of the year will also receive a jacket from Howe Racing. Howe Racing will award the second place finisher in rookie points with a $100 Product Certificate and the third place finisher with a $50 Product Certificate.

The Howe Racing Rookie Award Program will also include the Howe Racing Rookie of the Race Award, which will consist of a $100 cash bonus awarded to the highest finishing registered rookie at each JEGS/CRA All-Stars Tour Presented by GM Performance Parts event during the 2012 season. Howe Racing will also be a Contingency Award Sponsor with the series, awarding the seventh and 12th place finishers at each event with $50 Product Certificates and the seventh and 12th place finishers in final series points will receive $100 Product Certificates.

Howe Racing Enterprises was founded in 1971 by legendary Mid -west racer Ed Howe. Located today in a 45,000 square foot building in Beaverton, Michigan, the company is in the capable hands of his son, Howe Racing President Chas Howe. Howe Racing sells serious race products including Chassis’s, Radiators, Steering Components, Suspension Components, Cock Pit Equipment, Braking and Exhaust Components that will help racers get to victory lane. By choosing Howe Racing products, racers are equipped with products that have been race-tested, that can be bought with confidence. Howe Racing is also a distributor for other leading racing products including Five Star Racecar Bodies, Quarter Master, Aeroquip, ATL Fuel Cells, Penske Shocks, Pro Shocks, Bassett Racing Wheels, AP Racing products and Hawk Performance products. Additional information on Howe Racing is available at www.howeracing.com or contact them toll free at 888-484-3946.

Drivers interested in registering for the Howe Racing Rookie Award Program should contact Glenn Luckett at the CRA office prior to the JEGS/CRA All-Stars Tour Presented by GM Performance Parts season opening point’s event on April 22nd at Plymouth Speedway. Drivers can apply for the rookie program if they have competed in no more than 45% of the events in one season with the series. Also to be considered, a driver must have limited experience behind the wheel of an asphalt late model and cannot have won any events in a touring late model series. More information on the JEGS/CRA All-Stars Tour Presented by GM Performance Parts is available at www.craracing.net.

 

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