Hendricks County Motorsports Announces New Marketing Partner

March 16, 2005 - Bill Schildman, Director of Sales for the United States Playing Card Company, has announced a marketing agreement with Rural King Farm and Home Stores for the 2005 season. Rural King Farm and Home Stores as well as Ruralking.com will be an integral part of our race marketing strategy with the CRA Super Series. Rural King offers retail locations with close proximity to most of the CRA Super Series race events. Rural King will feature Bicycle Playing Cards and Poker Chips in their everyday store assortment. Rural King Farm & Home Stores based in Mattoon, IL operates 33 stores in 5 states including Indiana, Illinois and Ohio.

As a marketing partner, Rural King will receive associate sponsor space on the # 10 Hendricks County Motorsports CRA Super Series car driven by Chris Gabehart. In addition to the signage on the car, Rural King will also participate in a number of fan related promotions through out the season.

Schildman says look for a major announcement within the next 2 weeks on additional series sponsorship for the CRA Super Series from the United States Playing Card Company and the Bicycle Brand.

Chris Gabehart has announced the “Poker run for the Championship in 2005”- Fun for the Fans program.  In an effort to promote Bicycle Playing Cards and Bicycle Clay filled Poker chips, Chris will be presenting fans the opportunity at each of the CRA Super Series events to win door prizes including a Bicycle Masters Poker set valued at $60.00. One lucky fan will be selected to win this prize at each CRA Super Series race event. The Poker run will also include show car appearances at a number of the Rural King retail stores during the season with autograph signings. Gabehart goes on to say, “with this marketing program we hope to bring added excitement and fun to the entire 2005 CRA Super Series racing season for the fans that attend and support the series event!”     

More information on Hendricks County Motorsports and Chris Gabehart is available at www.chrisgabehart.com.